--- title: Compression Marketing - Helping You Simplify Your Strategy description: "About us: founded on the principles of simplifying the complex, caring deeply about customers, seeking first to understand, and being action oriented." --- [Skip to content](https://www.compressionmarketing.co/about#main-content) ![Compression_Marketing](https://www.compressionmarketing.co/hubfs/CM_logo_h_rgb_fc.svg) - [Home](https://www.compressionmarketing.co/) - [About](https://www.compressionmarketing.co/about) - Services Show submenu for Services - [For Individuals](https://www.compressionmarketing.co/services-individual) - [For Businesses](https://www.compressionmarketing.co/services-businesses) - [Workshops](https://www.compressionmarketing.co/services-workshops) - [Book to Speak](https://www.compressionmarketing.co/speaker-page-meredith-dennis) - Resources Show submenu for Resources - [Toolkits](https://www.compressionmarketing.co/free-resources-to-help-you-and-your-business-grow) - [Blogs & Articles](https://www.compressionmarketing.co/blogs-and-articles) - [Events](https://www.compressionmarketing.co/events) Open main navigation Close main navigation - [Home](https://www.compressionmarketing.co/) - [About](https://www.compressionmarketing.co/about) - Services Show submenu for Services - [For Individuals](https://www.compressionmarketing.co/services-individual) - [For Businesses](https://www.compressionmarketing.co/services-businesses) - [Workshops](https://www.compressionmarketing.co/services-workshops) - [Book to Speak](https://www.compressionmarketing.co/speaker-page-meredith-dennis) - Resources Show submenu for Resources - [Toolkits](https://www.compressionmarketing.co/free-resources-to-help-you-and-your-business-grow) - [Blogs & Articles](https://www.compressionmarketing.co/blogs-and-articles) - [Events](https://www.compressionmarketing.co/events) - [Contact Us](https://www.compressionmarketing.co/contact) [Contact Us](https://www.compressionmarketing.co/contact?hsLang=en-us) ## About us # Marketing is Broken ## We've Made it Entirely Too Hard and Forgotten the Point Compression Marketing was founded on the principle that it's our responsibility to connect with people and help them solve problems. No gimmicks or promises that are too good to believe. No chasing down random numbers on a spreadsheet. Just sound, practical approaches that have a real impact and help you and your organization stand out as unique in your market.  Our specialty is in helping entrepreneurs, startups, and SMBs on their launch and expansion journeys. We believe this means meeting you and your business where you are on the growth path. It also means we'll ask lots of questions because we aren't here to dispense answers without truly understanding your unique situation.   ## Our Values and Vision ### Empathy and Understanding We believe deeply in building collaborative relationships. Our team will always seek first to understand and bring a strong sense of care and responsibility to any partnership. Every business is unique so you won’t find any cookie-cutter recommendations from us for ANY of your business challenges. ### People, Process, and Technology Too many providers make assumptions about what is right or what will solve a particular problem. They are all too happy to tell you what to do and cash checks.  The experience of working with Compression Marketing is custom to each partner. We’re going to link arms with you to identify and implement what will drive YOUR success. [![Meredith Dennis, Compression Marketing Founder & CEO](https://www.compressionmarketing.co/hs-fs/hubfs/DSC_0123.jpg?width=2000&height=1333&name=DSC_0123.jpg "Meredith Dennis, Compression Marketing Founder & CEO")](https://www.linkedin.com/in/meredithdennis/) ## Meet our CEO & Founder  Meredith Dennis is a highly collaborative marketing and leadership professional with two decades of experience driving meaningful growth for organizations in regulated B2B industries.  In addition to Marketing and Journalism degrees, she holds industry-leading ​certifications from the American Marketing Association, Digital Marketing Institute, ​and Product Marketing Alliance. She always keeps people at the center of her work and leans into projects with ​voracious curiosity. Whether you offer a product or a service, run a small or ​medium size business, or are a solopreneur ready to fire up your own venture, she's ​got your back. She sees the need for building strong relationships, devising appropriate and scalable strategies, and achieving results. You'll find her consistently supporting positive change by challenging assumptions, asking questions, and reducing complexity to solve problems. [Schedule a complementary call](https://meetings.hubspot.com/meredith-dennis) Brands That Have Trusted Us ![Our company](https://7528315.fs1.hubspotusercontent-na1.net/hubfs/7528315/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/about-gallery-one.jpg) ![Our company](https://7528304.fs1.hubspotusercontent-na1.net/hubfs/7528304/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/about-gallery-two.jpg) ![Our company](https://7528304.fs1.hubspotusercontent-na1.net/hubfs/7528304/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/about-gallery-three.jpg) ![Our company](https://7528302.fs1.hubspotusercontent-na1.net/hubfs/7528302/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/about-gallery-four.jpg) ## Our team Lorem ipsum dolor sit amet, consectetur adipiscing elit. ![Louise Patton](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/employee-one.jpg?width=300&height=300&name=employee-one.jpg "Louise Patton") ### Louise Patton #### CEO and Founder Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![Micheal Barton](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/employee-two.jpg?width=300&height=300&name=employee-two.jpg "Micheal Barton") ### Micheal Barton #### Chief Operating Officer Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![Angela Brooks](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/employee-three.jpg?width=300&height=300&name=employee-three.jpg "Angela Brooks") ### Angela Brooks #### Chief Technology Officer Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![Brian Lee](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/employee-four.jpg?width=300&height=300&name=employee-four.jpg "Brian Lee") ### Brian Lee #### Chief Financial Officer Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![Anne Kim](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/employee-five.jpg?width=300&height=300&name=employee-five.jpg "Anne Kim") ### Anne Kim #### Chief Design Officer Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ![Sara Ortiz](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-CmsIndustryAssets_hubspot/cms-industry-assets/img/marketing-services/employee-six.jpg?width=300&height=300&name=employee-six.jpg "Sara Ortiz") ### Sara Ortiz #### Chief People Officer Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ## Our culture Lorem ipsum dolor sit amet, consectetur adipiscing elit. No video selected Select a video type in the sidebar. ## Company news Lorem ipsum dolor sit amet, consectetur adipiscing elit. [![Alba Gonzalez and Meredith Dennis Discuss How to Pursue Entrepreneurship While Maintaining a Full Time Job](https://www.compressionmarketing.co/hs-fs/hubfs/On%20Location%20Podcast%20B2B%20Expo%20US%20October%202025%20with%20Alba%20Gonzalez%20PhD.png?height=200&name=On%20Location%20Podcast%20B2B%20Expo%20US%20October%202025%20with%20Alba%20Gonzalez%20PhD.png)](https://www.compressionmarketing.co/blog/bridge-the-gap-balancing-corporate-roles-with-entrepreneurial-passion?hsLang=en-us) [entrepreneur](https://www.compressionmarketing.co/blog/tag/entrepreneur?hsLang=en-us), [business owner](https://www.compressionmarketing.co/blog/tag/business-owner?hsLang=en-us) ## [Bridge the Gap: Balancing Corporate Roles with Entrepreneurial Passion](https://www.compressionmarketing.co/blog/bridge-the-gap-balancing-corporate-roles-with-entrepreneurial-passion?hsLang=en-us) ![Picture of Meredith Dennis, CDMP, PCM, PMMC](https://www.compressionmarketing.co/hs-fs/hubfs/Meredith_Dennis_Fractional%20CMO_Business%20Coach_Public%20Speaker.png?width=50&name=Meredith_Dennis_Fractional%20CMO_Business%20Coach_Public%20Speaker.png) [Meredith Dennis, CDMP, PCM, PMMC](https://www.compressionmarketing.co/blog/author/meredith-dennis?hsLang=en-us) Feb 4, 2026 2:01:56 PM [Read more](https://www.compressionmarketing.co/blog/bridge-the-gap-balancing-corporate-roles-with-entrepreneurial-passion?hsLang=en-us) [![Erin Wissig, Systems Strategist & Chief of Sanity Officer](https://www.compressionmarketing.co/hs-fs/hubfs/Erin%20Wissig_Systems%20Strategist_YourVA.png?height=200&name=Erin%20Wissig_Systems%20Strategist_YourVA.png)](https://www.compressionmarketing.co/blog/why-your-business-systems-should-be-built-for-the-whole-you?hsLang=en-us) [entrepreneur](https://www.compressionmarketing.co/blog/tag/entrepreneur?hsLang=en-us), [business owner](https://www.compressionmarketing.co/blog/tag/business-owner?hsLang=en-us), [female entrepreneur](https://www.compressionmarketing.co/blog/tag/female-entrepreneur?hsLang=en-us) ## [Why Your Business Systems Should Be Built for the Whole You](https://www.compressionmarketing.co/blog/why-your-business-systems-should-be-built-for-the-whole-you?hsLang=en-us) ![Picture of Erin Wissig, Systems Strategist & Chief of Sanity Officer](https://www.compressionmarketing.co/hs-fs/hubfs/Erin%20Wissig_Systems%20Strategist_YourVA.png?width=50&name=Erin%20Wissig_Systems%20Strategist_YourVA.png) [Erin Wissig, Systems Strategist & Chief of Sanity Officer](https://www.compressionmarketing.co/blog/author/erin-wissig?hsLang=en-us) Nov 7, 2025 9:00:00 AM [Read more](https://www.compressionmarketing.co/blog/why-your-business-systems-should-be-built-for-the-whole-you?hsLang=en-us) [![Your Resource Guide to Go-to-Market Strategy Development](https://www.compressionmarketing.co/hs-fs/hubfs/Your%20Resource%20Guide%20Thumbnail.png?height=200&name=Your%20Resource%20Guide%20Thumbnail.png)](https://www.compressionmarketing.co/blog/go-to-market-strategy-development?hsLang=en-us) [entrepreneur](https://www.compressionmarketing.co/blog/tag/entrepreneur?hsLang=en-us), [business owner](https://www.compressionmarketing.co/blog/tag/business-owner?hsLang=en-us), [marketing](https://www.compressionmarketing.co/blog/tag/marketing?hsLang=en-us) ## [Go-to-Market Strategy Development: How to Simplify, Align, and Launch](https://www.compressionmarketing.co/blog/go-to-market-strategy-development?hsLang=en-us) ![Picture of Meredith Dennis, CDMP, PCM, PMMC](https://www.compressionmarketing.co/hs-fs/hubfs/Meredith_Dennis_Fractional%20CMO_Business%20Coach_Public%20Speaker.png?width=50&name=Meredith_Dennis_Fractional%20CMO_Business%20Coach_Public%20Speaker.png) [Meredith Dennis, CDMP, PCM, PMMC](https://www.compressionmarketing.co/blog/author/meredith-dennis?hsLang=en-us) Nov 6, 2025 2:33:04 PM A well-defined go-to-market strategy is essential for turning innovative ideas into successful... [Read more](https://www.compressionmarketing.co/blog/go-to-market-strategy-development?hsLang=en-us) - ![Allstate](https://www.compressionmarketing.co/hs-fs/hubfs/1.png?width=477&height=300&name=1.png) Allstate - ![Citi](https://www.compressionmarketing.co/hs-fs/hubfs/2.png?width=477&height=300&name=2.png) Citi - ![Lilly](https://www.compressionmarketing.co/hs-fs/hubfs/3.png?width=477&height=300&name=3.png) Lilly - ![Pfizer](https://www.compressionmarketing.co/hs-fs/hubfs/4.png?width=477&height=300&name=4.png) Pfizer - ![Rice University](https://www.compressionmarketing.co/hs-fs/hubfs/5.png?width=477&height=300&name=5.png) Rice University - ![Geico](https://www.compressionmarketing.co/hs-fs/hubfs/6.png?width=477&height=300&name=6.png) Geico - ![Papa John's](https://www.compressionmarketing.co/hs-fs/hubfs/7.png?width=477&height=300&name=7.png) Papa John's - ![American Marketing Association](https://www.compressionmarketing.co/hs-fs/hubfs/8.png?width=477&height=300&name=8.png) American Marketing Association - ![At Home](https://www.compressionmarketing.co/hs-fs/hubfs/9.png?width=477&height=300&name=9.png) At Home - ![Utah State University](https://www.compressionmarketing.co/hs-fs/hubfs/10.png?width=477&height=300&name=10.png) Utah State University - ![Bright Horizons](https://www.compressionmarketing.co/hs-fs/hubfs/11.png?width=477&height=300&name=11.png) Bright Horizons - ![Meijer](https://www.compressionmarketing.co/hs-fs/hubfs/12.png?width=477&height=300&name=12.png) Meijer - ![Fiserv](https://www.compressionmarketing.co/hs-fs/hubfs/13.png?width=477&height=300&name=13.png) Fiserv - ![Capital One](https://www.compressionmarketing.co/hs-fs/hubfs/14.png?width=477&height=300&name=14.png) Capital One - ![Synchrony](https://www.compressionmarketing.co/hs-fs/hubfs/15.png?width=477&height=300&name=15.png) Synchrony - ![The University of Arizona](https://www.compressionmarketing.co/hs-fs/hubfs/16.png?width=477&height=300&name=16.png) The University of Arizona - ![Abbvie](https://www.compressionmarketing.co/hs-fs/hubfs/17.png?width=477&height=300&name=17.png) Abbvie - ![Davita](https://www.compressionmarketing.co/hs-fs/hubfs/18.png?width=477&height=300&name=18.png) Davita - ![Carter's](https://www.compressionmarketing.co/hs-fs/hubfs/19.png?width=477&height=300&name=19.png) Carter's - ![Crohn's & Colitis Foundation](https://www.compressionmarketing.co/hs-fs/hubfs/Logo%20carousel%20(70%20x%2010%20in)%20(477%20x%20300%20px).png?width=477&height=300&name=Logo%20carousel%20(70%20x%2010%20in)%20(477%20x%20300%20px).png) Crohn's & Colitis Foundation - ![StraighterLine](https://www.compressionmarketing.co/hs-fs/hubfs/Logo%20carousel%20(70%20x%2010%20in)%20(477%20x%20300%20px)%20(1).png?width=477&height=300&name=Logo%20carousel%20(70%20x%2010%20in)%20(477%20x%20300%20px)%20(1).png) StraighterLine ![Logo carousel (70 x 10 in)](https://39893451.fs1.hubspotusercontent-na1.net/hub/39893451/hubfs/Logo%20carousel%20(70%20x%2010%20in).png?width=1200&length=1200&name=Logo%20carousel%20(70%20x%2010%20in).png) ![Other brands Meredith Dennis has worked with](https://39893451.fs1.hubspotusercontent-na1.net/hub/39893451/hubfs/Untitled%20design%20(19).png?width=1200&length=1200&name=Untitled%20design%20(19).png) ![Other brands Meredith Dennis has worked with](https://39893451.fs1.hubspotusercontent-na1.net/hub/39893451/hubfs/Untitled%20design%20(20).png?width=1200&length=1200&name=Untitled%20design%20(20).png) --- [![Compression Marketing](https://www.compressionmarketing.co/hs-fs/hubfs/CM_logo_h_rgb_fc_over-dark.png?width=5000&height=3750&name=CM_logo_h_rgb_fc_over-dark.png "Compression Marketing")](https://www.compressionmarketing.co?hsLang=en-us) Simplifying and humanizing go-to-market and strategic growth initiatives for B2B organizations. 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