Simplify, Align, Launch: Practical Go-to-Market Strategy Development

Online

June 24, 2025 | 10:00 a.m. – 12:00 p.m. CT

Build Better (and More Effective) GTM Strategies.

This session is designed for early- to mid-career professionals looking to strengthen their product marketing skills and drive more effective, collaborative go-to-market (GTM) strategies. Whether launching a new product, feature, or service, participants will learn to break down internal silos and build cross-functional alignment around a truly customer-centric plan.

Through practical frameworks and team-oriented thinking, attendees will walk away with a clear understanding of how to build and communicate a value proposition, deeply connect with target audiences, and create executable plans that unify sales, marketing, product, and service teams

 
Key Takeaways:

• Clear understanding of WHY a strong GTM strategy is so important (and the impact of not having one)
• How to clearly define and articulate the right value proposition
• Understanding, relating to, and connecting with your target audience
• Develop a clear plan that sales, marketing, product, and service teams can rally around

Empowering Women In Industry Conference & Gala

Virtual & In-person. Chicago, 1201 E 60th St

Oct 01, 2025, 11:00 AM CDT – Oct 02, 2025, 10:00 PM CDT

This transformative gathering isn’t just another conference – it’s a vibrant ecosystem where your voice matters and your journey is celebrated!  Immerse yourself in mainstage presentations from trailblazers who’ve shattered glass ceilings,  then dive deep in interactive breakout sessions designed to equip you with practical tools for navigating professional landscapes on your terms.  From authentic storytelling that validates your experiences to strategic networking that amplifies your impact, every moment is crafted to fuel your fire and connect you with a community of women who understand exactly where you stand and where you’re headed.

After an empowering day of learning, we head into our Awards Gala, where we spotlight the remarkable women creating change across industries while lifting others as they climb. The evening culminates in an epic dance celebration that honors our collective journey and the joy we find in building a movement together. Join us in person or virtually for this landmark gathering where we don’t just talk about empowerment – we activate it, embody it, and unleash it into the world!